eCommera appoints former IBM Coremetrics director to spearhead US expansion

eCommera, a pioneering provider of intelligent, multi-channel commerce software has appointed John Squire, former Chief Strategy Officer of IBM Smarter Commerce, as President to head up eCommera Inc. in the US and lead the company’s Retail Predictive Analytics Software division.  John previously served as the Chief Strategy Officer at Coremetrics, the market leader in web analytics, and was responsible for its international success, prior to the acquisition of Coremetrics by IBM.


Headquartered in London, eCommera, is the market leader in Europe for analytics driven commerce for retail. eCommera supports over 80 sites across 27 countries – including Clarins, Walmart-owned Asda, House of Fraser, Coty and The London Organising Committee of the Olympic Games.


eCommera’s strategic move into the US will capitalise on the positive market reception for its patent pending retail predictive analytics software. This software analyses a retailer’s wealth of online and business operational data to recommend specific and targeted actions that are prioritised by their impact on profitability. It’s predictive analytics software is proving highly attractive to online businesses seeking to sustain their growth rates in the difficult global economy.


“John brings outstanding experience and leadership to eCommera,” commented Andrew McGregor, CEO of eCommera, Ltd. “The company is in a growth phase following a number of recent customer wins. John’s track record and established relationships in the industry make him the ideal executive to accelerate our business in the US and to establish a global leadership position for our predictive analytics software. ”


“eCommera has a compelling vision for analytics driven commerce and a proven ability in helping multi-channel retailers, manufacturers and luxury brands to develop and grow their online business profitably” commented Squire.


“I am pleased that John will be leading the growth of eCommera in the US as the company navigates the next phase of market penetration, product development and awareness,” commented Paul Davidson, General Partner at West Coast Capital Partners and a member of eCommera’s Board of Directors. “John’s track record of developing market leading cloud technologies makes him an ideal addition to eCommera’s executive team.”


“We are seeing a significant shift amongst brands globally towards building direct to consumer online commerce and data will play a critical role in delivering success. We are delighted that John has joined and look forward to working with him.” commented Mark Read, of WPP Ltd, an investor in and strategic partner of eCommera.



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