East End Foods goes digital


East End Foods expands its digital signage network into its newest £10 m depot at Aston Cross Birmingham which is meant to become the brand’s flagship store. Digital posters installed at checkout points are used to show adverts of leading brands within the store, the entire screen network- counting thirteen displays- being funded exclusively through third party advertising. Landscape digital displays located between isles also show corporate news and communications. All screens are centrally controlled from East End Food’s headquarters using Dynamax’s cloud- based application- digitalsignage.NET and were provided and installed by Chamber TV.

Jason Wouhra, Director at East End Foods said: “We have been working with Chamber TV for 4 years and have found their digital signage solutions very effective in driving customer awareness of in-store activity. Having recently expanded our network again to our new depot at Aston, we can conclude that we have always benefited greatly from the emerging technology provided through Chamber TV and Dynamax.

The digital communication system that now stretches across all of its three outlets is aimed at ensuring a consistent branding and messaging in all the group’s sites and communicating timely and relevant information to customers.

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