Dwell opens a new concept store in Manchester as nationwide expansion gains momentum
Several staff from the existing Barton Square store will be moving to the new Trafford store, so customers will be greeted by familiar faces when visiting the new 3500 sq. ft. space that is set to offer those in the area an exciting, stylish and new shopping experience.
Situated in the well-known Castlemore Retail Park, the store will provide a new, easily accessible, destination for shoppers in and around Greater Manchester. Those looking to refresh their homes with exclusive, yet affordable design will also benefit from extensive free parking facilities. Conveniently, the store will also have a ‘Click and Collect’ point for customers who wish to buy online and then collect from the store.
Tracey Williams, the Manchester store manager, said “House-proud shoppers in Manchester love dwell, so we’re really excited to be opening a new and refreshed concept store, which will allow customers to see our cool and contemporary designs as well as providing lots of interior inspiration. The long Easter weekend is the perfect time to update your home and with a vast choice of furniture and accessories all in stock, it couldn’t be faster or easier.”
Dwell CEO and founder Aamir Ahmad added, “We are confident and optimistic about the future of dwell. Strong sales and healthy margins are encouraging and we look forward to continuing on this trajectory in 2016.”
Delivering product within 7 days, dwell’s mission is to make personalising homes with unique, design-led furniture an easy, affordable pleasure. dwell.co.uk hosts the entire collection to buy online as well as a catalogue and order line (0845 675 9090) allowing customers the flexibility to shop at home, visit a store and try the items out in person.
Aside from the new Manchester store, dwell currently have 10 other stores: Tottenham Court Road; Westfield White City; Westfield Stratford, Glasgow, Manchester (Barton Sq.) and the recently opened Tollcross, New Malden, Reading, Oxford and Slough stores. Further nationwide expansion is planned throughout the year.