DESIGNERS GUILD MEASURES UP FOR EXPANSION OF KING’S ROAD SHOWROOM

The Sloane Stanley Estate today announces the expansion of Designers Guild, the premium international home and lifestyle company.  The new enlarged showroom will link their existing King’s Road home store and showroom together, creating a one-stop shop dedicated to wallpaper and paint collections.

Located at 275-277 King’s Road, the exciting new space promises to be the ultimate destination for decoration.  All Designers Guild’s collections will be available, as well as brands they produce and distribute including: Christian Lacroix Maison, William Yeoward, Ralph Lauren and the Royal Collection.  The store is due to open late February 2018 and will be designed by an in-house team.

Designer’s Guild joins a string of leading home and lifestyle stores thriving within the Sloane Stanley Estate including, most recently, luxury paint specialists Benjamin Moore and French interior design specialists Silvera.

Commenting on the news, Hannah Grievson, Commercial Property Manager at Sloane Stanley said: “Designers Guild offer one-of-a-kind fabrics, wallpaper, and home accessories and are a longstanding favourite with Chelsea shoppers. This exciting upsize will be a huge asset to our retail mix and ensure we continue to be the shopping destination of choice for design lovers in the capital.”

Simon Jeffreys, Chief Executive added: “Our brand’s emphasis on style and sophistication has a natural affinity with Chelsea, making the decision to invest in our King’s Road location an easy one.  We are excited to unveil our new and improved showroom, offering Chelsea the ultimate home decoration retail experience.”

This news follows the recent opening of Benjamin Moore’s debut UK showroom on Fulham Road.  In addition, Joe & The Juice are opening another site on the Fulham Road before Christmas.  Joe & the Juice will also be joined Ella Di Rocco, a brand new luxury wellness spa, opening in early 2018.

Miles Commercial and Savills represented Sloane Stanley.

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