Debenhams Launches Lightest Ever Bra!!

Finally the weight is over: Debenhams Launches Lightest Ever Bra

Any woman will vouch for the stresses and strains involved in finding the right bra. A bra that you can forget you are wearing is hard to come by.

Debenhams has today launched it’s lightest ever t-shirt bra, weighing in at just 48g, as the answer to the perfect everyday bra.

Debenhams Head of Lingerie Buying and Design, Sharon Webb commented: “Many women find that the search for a bra that fits, flatters, is comfortable and functional is as hard as finding the right man!

“Our research showed that many traditional t-shirt bras were quite heavy due to their dense foam structure, which is required to give an invisible fit.”

Over 90% of women in wearer trials agreed that the bra felt like a second skin.

Back Specialist Dr David W. Evans commented: “Since half of the population will at some point probably wear a bra, it is important that they will help more than they hinder.

“A properly fitted, well designed bra, made of light materials that do not restrict movement, is likely to help women stay active, which is the best way to recover from back pain.”

The light as air t-shirt bra has no bulk, and moulds to the body, feeling noticeably lighter than any other bra.

Debenhams Sharon Webb continues: “This is an everyday t-shirt bra, designed to be seam-free under clothes. It has bonded straps and bagged out wings for a luxury finish and added comfort.

“It’s a weight off our shoulders! We are confident that once women try this bra, they will never wear another t-shirt bra again – it really is unbelievably comfortable!”

Always looking for ways to make women feel more comfortable and confident, the team at Debenhams developed the bra to give a barely-there feel, whilst the light weight foam cup gives a smooth and round shape.

How they measure up…

Light as air t-shirt bra – 48g

Regular t-shirt bra – 58g

Push up bra – 92g

Gel push up bra – 235g

 

 

 

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