Debenhams launches hosiery to suit all skin tones

Today Debenhams launched a range of ‘invisible’ skin tone hosiery available in different shades for women with fair, medium and dark skin – a first for the high street.

The nude range is available in sizes small, medium and large and is priced at just £3.50.

Colours available include olive, bronze and coffee along with fairer skin tones such as beige and honey.

Said Debenhams hosiery buyer, Joanna Townsend, “Nude hosiery is one of fashion’s best kept secrets.

“It’s a woman’s weapon to fight the onset of winter, when wearing black opaque tights is just too depressing on a golden autumn’s day.

“Producing product in nude colours should never take a one-size-fits-all approach, and we are confident that these tights will appeal to women of all ethnicities and ages. “

Until now, olive, Indian, mixed race and black women were forgotten when it came to skin tone tights.

Traditional ‘natural’ or ‘nude’ tights made darker skin colours appear too light, and distorted the natural look of the legs when worn by women.

Continues Joanna Townsend, “Our research identified a huge gap in the market for natural hosiery for darker skin tones.

“We had a fantastic reaction to a range of nude bras in varying skin tones earlier this year, so to offer these customers hosiery too was a no brainer.

“Our range is designed to be invisible when worn, no matter what your skin colour.”

 

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