Data marketing veteran Patrice Bendon joins Transactis

Consumer insight company Transactis has hired database marketing specialist Patrice Bendon as Head of Business Development to help bring the company’s mail order and ecommerce expertise to a wider retail marketplace. Bendon will be responsible for managing the home shopping, broker and reseller relationships, with the key focus being the development of a full marketing services proposition within the retail sector.

Bendon has worked in direct marketing for over 20 years, managing complex marketing databases and projects for clients such as BUPA, BT, United Distillers, and Procter and Gamble while working in range of data bureau, agency and client-side positions. She previously held a number of posts at Experian, managing the permission-based email marketing and lead generation community as well as data products and acquisition activities. She also worked at TNT Post, promoting direct marketing as a channel, among other duties.

Bendon comments: “Transactis offers a great array of services and products for the retail marketplace. The company has the data and expertise necessary for any retailer looking to build lasting relationships with consumers through the full range of channels available. I’m really looking forward to joining the Transactis team and helping clients build retail programmes that enable them to reach their full business potential.”

Of the appointment, Richard Higginbotham, Transactis’ Head of Marketing, says, “We are delighted to have someone with Patrice’s strong data and marketing background join our ranks. She brings to the table not just a tremendous record in database marketing but experience in other areas outside of the box such as word of mouth marketing.”

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