Data marketing firm GI Insight hires Barry Smith to drive new business

GI Insight has appointed industry veteran Barry Smith as Senior Consultant to help the customer insight and loyalty marketing firm bring in new business and develop its relationship with these clients. Smith brings a range of experience in data services, having previously worked with Experian, Jaywing and, most recently, Transactis where, as Client Development Director, he worked with clients Shop Direct Group, Damart, Nationwide Building Society and Betfair.

Smith will work on building client relationships with companies across a range of sectors, as GI Insight aims to put in place a vigorous growth programme over the next few years. He has experience working with players in the retail, financial services, gaming and utilities sectors.

Andy Wood, GI Insight’s managing director, comments: “Barry brings with him a strong track record as commercial leader who has built some very powerful business partnerships. He brings to GI Insight a wealth of experience in sales, revenue generation, and customer relationship management. He is someone who can really help the companies we work with to identify the areas in which we can really assist them in boosting their business.”

Smith notes: “GI Insight’s great record of achievement as provider of productive customer loyalty programmes and customer insight makes this a very exciting opportunity. As a results-oriented sales leader, I strive to really get inside clients’ businesses, to enable them, through data and analytics, to improve their marketing effectiveness, increase retention through loyalty and repeat purchase, reduce operational costs, and monetise their digital channels.”


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