Currys PC World take over King’s Cross
Currys took over King’s Cross this week with a huge laundry-themed extravaganza. The big event, took place on Wednesday 23rd March, to celebrate Currys PC World delivering the latest in innovative technology with the launch of the new Samsung AddWash™ washing machine.
The brand activation saw a giant washing machine come to King’s Cross Station. A troupe of break dancers performed around the machine every hour from 7am – 7pm. There was a stand nearby where passers-by learnt more about Currys PC World and the revolutionary new kitchen appliance.
Promotional staff handed out socks around the station to engage people with the event’s #NoSockLeftBehind competition. Passers-by were encouraged to return the ‘missing sock’ to a washing machine in the station for the chance to win £1,500.
In addition to the competition in King’s Cross, Currys PC World also hosted a social media competition. The brand invited people to tweet a photo of their socks for the chance to win up to £250 in Currys PC World gift cards. The retailer also partnered up with Happy Socks as the exclusive judge for this competition.
The new Samsung AddWash™ is a revolutionary new laundry appliance that lets you ‘add to the wash, during the wash’. The washing machine is a great example of how Currys PC World is leading the way in innovation and technology.
Zeena Hill, Head of Marketing, White Goods from Currys PC World said:
“The new Samsung AddWash™ is innovative in its design and presents an insight into the future of washing machines, meeting the needs of everyday, time-poor consumers. The powerful bubble soak and ecobubble™ technology also provides optimum washing performance eliminating even the worst stains, hassle-free.”
“When choosing a destination to celebrate the new appliance and Currys PC World, as a brand, it seemed only fitting that London’s hub of creativity and one of the busiest locations in the world, play host. In taking over King’s Cross, Currys PC World is keeping the brand front of mind for its target audience and showcasing the best appliances available in 2016.”
For more information please go to: http://techtalk.currys.co.uk/kitchen-home/no-sock-left-behind/