CRP success at POPAI

With a silver award from the European POPAI Awards in June for their Toblerone Tobelle display, leading speciality products group, CRP Print & Packaging, have triumphed again by adding a silver and three bronze awards to their tally at the UK POPAI Awards at London’s Park Lane Hilton Hotel on 25 October.


In a ceremony where the awards were largely dominated by independent design and marketing agencies, CRP’s winning entries demonstrated the skill and creativity of their in-house design team, particularly in gaining a silver award for the Gillette ProGlide display.


Bronze awards were won for CRP’s Herbal Essences floor stand and their Nice ‘n Easy Foam unit, both created for Procter & Gamble and the Toblerone Tobelle display for Kraft Foods.


Commenting on their performance, CRP’s Mike Devine said, “We are delighted with our success at POPAI. The event continues to be the highlight of the in-store marketing calendar and, as a speciality products group, it was a significant achievement for us amidst such strong competition.”


CRP’s alluring Gillette ProGlide display, specifically produced for Boots and Co-op, represented one of the largest Fast Moving Consumer Goods (FMCG) launches in the UK. The design provided Gillette with unprecedented sales within the first 12 weeks at retail, beating the historic benchmark set by the Gillette Fusion introduction in 2004.


The unit was designed using a unique central structure with four floating shelves.  All elements of the display were Litho printed in-house on CRP’s state-of-the-art press.


The base footprint of the unit was tapered downwards to give the illusion that the unit is floating. The units were designed to be delivered pre-filled with stock to store.


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