Co-op focuses on building market share by exploring the value of transactions

The Channel Islands Co-operative Society Ltd (CICS), which operates across 27 stores, with an annual turnover of over £153 million, has increased visibility across its store-wide operations using business intelligence tools from Manthan Systems, as part of a strategy to grow market share.

Following a period of market growth across new stores and product offerings, CICS found it lacked a unified view of its business data, with information being captured from a diverse number of sources, resulting in a limited business reporting framework, which threatened to impede future growth.

Leveraging ARC technology, from business intelligence specialists Manthan Systems, CICS can now capture and track end-to-end transaction data in a single data model, giving management a unified vision of the business across stores and regions, enabling them to capture, analyse and report comprehensive business performance to all stakeholders.

Mike Guest, Head of IT, Channel Islands Co-operative Society commented, ““ARC’s advanced analytics capabilities have given much-needed cross functional and store-wide analytical capability to our operations while maintaining a high level of data consistency and accuracy. Besides routine analysis of sales and margin trends for stores, products and categories ARC allows us to create customised reports that are tailor-made for our business enabling us to measure and monitor performance on a daily basis – an ability that we did not have prior to the implementation.”

The ARC framework help CICS management to measure, monitor and audit, sales, goods receipts and wastage efficiency with a view to improving processes, boosting sales and strengthening margins, as well as providing a powerful interface for all trouble-shooting and query resolution for the business and resulting in quicker turnarounds on customisations.

 

Andrew Blatherwick President of Manthan Europe said, “We are delighted to be working with The Channel Islands Coop, helping them gain greater insight into their business and operations. CIC are a very proactive forward thinking organisation with a strong growth policy, using Manthan Retail Analytics they can ensure their decision making is based on accurate timely information.”

 

Over the next twelve months, as the Society looks to continue to grow market share, it will extend the reach of the ARC system to store level and will draw on the systems strong customer analytics capabilities, to provide greater insight on the success of marketing initiatives, including promotion campaigns, advertising and targeted loyalty campaigns.

 

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