Measuring up to customers’ demands with Eurostop systems

Classic men’s clothing retailer, Roderick Charles,  measures up to customers’ demands with Eurostop systems

 

Quality bespoke gentleman’s outfitters relies on specialist merchandising systems across its London store network and website

 

Eurostop, a specialist supplier of retail management solutions for the fashion, footwear and general merchandise sectors, has supplied Roderick Charles mens’ outfitters with its retail systems to support nine stores and website business. Roderick Charles has implemented e-pos at till point and e-rmis at its head office. As well as capturing daily sales in store, the system is also used by the warehouse team to create picking lists for web orders and to replenish and re-order stock across its stores located across the City, London’s West End and Battersea.

 

Anthony McIlroy, of Roderick Charles said: “Eurostop’s retail systems help us to keep our pulse on the business. Although we don’t have to react as swiftly as a fashion retailer to changes in demand, we do monitor our daily sales very closely with reports from Eurostop e-rmis, our head office system. We are able to check which items are more popular and use the information to predict our future sales and stock requirements. “Traditional, quality clothing continues to rise in popularity, as many people are turning away from the short wear fashion items in favour of well made, long lasting classics. With Eurostop systems in place our business has continued to thrive and service customers in difficult times for some retailers.”

 

Phillip Moylan, Sales & Marketing Manager at Eurostop said; “Eurostop retail systems have been designed to underpin the core business of retailers – providing accurate stock and sales figures to ensure a tight control on cash flow. Despite a challenging business climate over the last few years, it is the retailers who can respond and act on market dynamics that have been and continue to be successful.”

Roderick Charles models

 

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