Sheridan&Co creates Clarins pop-up shop

Clarins’ new range aimed at a younger consumer is being exclusively previewed in a pop-up shop created by retail design consultancy Sheridan&Co.

The Daily Energizers range will exclusively preview in Sheridan&Co’s own Insight retail test space in Blandford Street in London’s West End.  The new range has been developed by Clarins specifically to benefit a younger consumer group aged between 18 to late 20s. The shop will be open for nine days from 17 to 26 February.

Sheridan&Co has created a concept based around a juice and cappuccino bar where consumers will be able to hangout and find out more about the new product range.

The pop-up shop will be marketed with a range of offers, including a limited number of free facials and free samples plus skin care advice.

Sheridan&Co has designed a teaser campaign which will run in the window of the pop-up shop for two weeks prior to the launch.

Nicky Lyons, public relations director at Clarins, says: ‘This was very much a blue sky, spur of the moment project for us and Sheridan&Co not only gave it a home but has given real shape and form to our initial thoughts and ideas. Without their expertise, creativity and enthusiasm this project would most definitely still be sitting on the drawing board.’

The range will be available nationwide from June 2011. Sheridan& Co has worked with Clarins for over 25 years designing stores, in-store furniture, point of sale and promotions.

For further information on Sheridan&Co

Fiona Gilgrist @ House PR on 01536 772256, fiona@housepr.co.uk

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