CJ Retail Solutions Scoops Gold At The POPAI Awards 2015
The POPAI Awards 2015 once again shone a spotlight on the most innovative, effective and impressive in-store marketing campaigns over the last year. CJ Retail Solutions is proud to say that its Christmas 2014 Installation for Boots was one of those deemed worthy of an award by the panel of judges – and it now has a POPAI Gold to add to its awards cabinet.
Boots introduced a brand new look for its 2014 Christmas gift selection in 317 stores, emphasising quality over quantity with bespoke furniture highlighting pared down collections of products to create a premium feel. CJ Retail Solutions was appointed to provide full project management for the installation of the campaign. The activity was part of integrated marketing activity, therefore all stores had to be completed by a specific date.
There were two types of installation to be completed; 120 Tier One stores requiring seven pieces of Christmas furniture from four suppliers and 197 Tier Two stores being fitted with Star Gift Stackers and Star Gift Hero units. All 317 stores had a different planogram and needed various levels of reconfiguring work before the Christmas furniture could be installed.
CJ Retail Solutions had just five nights to deliver this complex campaign, and employed a number of tactics it knew would be vital to achieving exceptional compliance rates, including thorough training for its installation team, careful pre-project preparation – including access audits to identify and address any problems with access to the stores involved – and pre-roll out communication with stores. This was all in addition to real time during and post installation reporting as well as centrally managed warehousing and distribution of all furniture.
“We are immensely proud of our achievements on behalf of Boots for its Christmas 2014 installation,” said Chris Langford, Managing Director of CJ Retail Solutions, “but to have the project recognised by the POPAI Award judges really is the icing on the cake. The Installation category always attracts high calibre entries and we are delighted that we were able to beat off such stiff competition to win Gold. I think the celebrations at CJ Retail Solutions’ head office may go on for some time.”