Charles Tyrwhitt ready to unveil ninth London store

Charles Tyrwhitt today announced plans to open a new store in Holborn, the company’s ninth in London.


Founded by Nick Charles Tyrwhitt Wheeler – hailed by the Sunday Times as the ‘king of shirts’ – this latest store is number 18 in the portfolio and adds to existing London stores on Jermyn Street, Regent Street, Cheapside, Blomfield Street, Bow Lane, Lime Street and Canary Wharf.


Situated in the Old Dutch House at 307/308 High Holborn, the store is due to open on March 28 and comprises 1,200sq ft of floor space.


Charles Tyrwhitt sells more shirts than anyone else in Europe and will break through the £100m sales barrier this year.


Nick, who started the company in 1986, said Holborn was a key location.


“We are always on the lookout for new stores but we are not opening them for the sake of it – they have to be in key areas for our customers,” he explained.


“From looking at where our customers are and where they shop, it is clear that there was a compelling argument for a store in Holborn and we are delighted to finally announce the opening.”


Around a dozen jobs will be created by the new store, with Nick revealing that more stores were on the way both in the UK and abroad.


“We are here for the long term,” he said. “We want to build a great business and every decision is taken with the next 20 years in mind, not just the next three. The recession will not last forever and our aim is to  come out of it with stores in the very best locations.”


Whether it’s brass collar stiffeners, working cuffs on suit jackets, the best non-iron shirt on the planet or meticulous handmade ties, Charles Tyrwhitt prides itself on detail.


“We strive to bring you the finest menswear in the world, as well as a big dollop of good old-fashioned values including outstanding value for money and unbeatable service,” Nick continued.

“I started the business back in 1986 because I thought I could make a shirt better than anybody else. Since then, all our products are built to last using only the finest materials. Buy a shirt from us today and it’ll still look good in 10 years’ time.”

It’s a busy three months for Charles Tyrwhitt, with further store openings in Washington (April) and New York (May).

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