Channel Intelligence Announces Frank Lane as Senior Vice President and Chief Marketing Officer.


ORLANDO, Fla. — (June 10, 2011) – Channel Intelligence (CI) has hired Frank Lane as senior vice president and chief marketing officer (CMO) responsible for leading CI clients’ use of its e-commerce technology to deliver even more remarkable results.

As a well-known marketing guru and business author of Killer Brands, Lane brings a breadth of branding experience to CI. He founded and spent more than 25 years at FrankLane Ltd., where he created the Killer Brand method and consulted more than 100 companies, including 38 of the Forbes’ 500. He used his Killer Brand method on such brands as Shout stain remover, Gatorade, Arm & Hammer, Bullfrog Amphibious Formula Sun Block and Neutrogena Products, where he was president and chief operating officer.

“CI was an unexpected move, but after years of building advanced marketing techniques for brick-and-mortar companies, CI offers me the opportunity to do the same for the digital world,” said Lane. “CI is innovating the future of the digital space, and I look forward to incorporating my experience to translate client need into development and results of market-driven technology.”

Channel Intelligence CEO Rob Wight said, “At CI, we are leading the e-commerce industry into the future. From the day this company was founded, we recruited the best and brightest in every position. You don’t do extraordinary things with ordinary people.”

About Channel Intelligence (CI)

Relied on by leading companies such as Best Buy, Target, Neiman Marcus, HP, Philips and Kimberly-Clark, CI is the marketing services technology company that helps retailers, manufacturers and agencies outperform online by leveraging CI Boost services to drive billions of sales annually. Founded in 1999, CI offers the most complete suite of performance-based e-commerce services in the industry. The CI Boost suite includes: Product Search, Display Advertising, Shopping Engines, Marketplaces, Where-to-Buy and Webstore. With offices in Orlando, Fla., Scottsdale, Ariz., Portland, Ore., London and Shanghai, the company drives $2B annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. CI is a partner company of ICG (Nasdaq: ICGE) and Aweida Capital Management. Learn more at

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