CESTRIAN HELPS RETAILERS DELIVER THE PROMISE OF THE NEW RETAIL REALITY

Retail print specialist, Cestrian, has launched a new guide to help retailers navigate the challenges of in-store marketing in 2015.

‘Visual Selling in 2015: The Retailer’s Toolkit’ investigates the impact that changing shopping habits are having on capturing and converting customers and where traditional and new print techniques can assist in satisfying changing consumer demand.

Phill Reynolds, managing director of Cestrian explains: “With the buzz around omnichannel retail and the need to create an immersive experience across multiple platforms, many retailers could be forgiven for feeling overwhelmed – particularly in the face of continually stretched budgets and limited resources.

“We work with a number of the UK’s leading retailers and understand the need to balance innovation with pragmatism – and where print and visual merchandising can help to bridge this gap.

“In the Retailer’s Toolkit, we provide practical tips and cost-effective tricks to help this happen.”

The guide can be downloaded FREE at http://2015visualselling.cestrian.co.uk/

As part of its new campaign Cestrian is offering retailers a no obligation Visual Selling Strategy Review. For details on the Strategy Review or more information on Cestrian’s print solutions visit www.cestrian.co.uk or contact Emma Baker-Smith on 0161 488 3300.

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