CDS company rebrand


Commercial interiors, manufacture and shop-fitting company CDS Group Ltd, has re-launched its corporate ID, presenting a more contemporary, design-aware image to reflect the company’s growth and enhanced in-house design function.

Already a leader within the industry, CDS’ varied client portfolio boasts brands such as Levi’s, Gap, Nike, VF Corporation, The Arcadia Group and Samsung, amongst others.

CDS Group CEO Brad Hurter says: “We have a portfolio of high-profile clients to be proud of and wanted our brand to better reflect the quality of our work.

“With the addition of our design company Lucky Fox in 2012, rebranding CDS was a natural progression to ensure consistency across the group whilst also establishing the individuality of each brand through a clear visual identity.”

Photography and a contemporary look and feel are key aspects of the updated brand, with photography of the company’s installations featuring heavily in its marketing materials, particularly in the newly launched website

The Lucky Fox in-house design team collaborated with renowned Shoreditch digital / graphic designer Angus Paterson to create the new brand identity and this is now being rolled out across online platforms, offline marketing materials and signage.

With the new brand, CDS hopes to gain a foothold in a modern market and drive competition in conjunction with Lucky Fox to provide a unique, 360 service of concept, design, development, manufacture, installation and maintenance.

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