CBS outdoor UK appointed London Designer outlet



Leading Outdoor advertising company, CBS Outdoor UK, has been appointed to install and manage the digital advertising estate at London Designer Outlet, the capital’s first designer outlet.  The business, which specialises in engaging audiences for leading global brands will install a series of digital totem displays at the 350,000ft2 centre, which is due to open to the public on 24 October, 2013.


CBS Outdoor UK has vast experience in managing digital advertising estates in retail environments, with iconic screens at Europe’s two largest shopping malls – Westfield London and Stratford City. In addition, it also manages the most comprehensive digital network in central London with over 1,700 screens across the Tube network. CBS Outdoor UK will install nine double-sided, 65” Ultra Bright Displays housed in IP65 rated enclosures at London Designer Outlet. Six of the totems will be located within the centre itself, with three further display units featuring along Wembley Park Boulevard – the main route of access to the centre.


James Saunders, COO of Quintain says: “Most customers arriving at London Designer Outlet will access it via Wembley Park Boulevard meaning that these totems will be amongst their first interactions with the centre.  Given how essential it is to make this space really count, CBS Outdoor UK with their innovative, intuitive and eye-catching solution was the obvious partner for us.”


Jason Cotterrell, Managing Director at CBS Outdoor UK comments “We are delighted that Quintain has selected us as their advertising partner to develop and manage the digital advertising estate for London Designer Outlet. We have extensive advertising experience in retail environments and will play an instrumental role in helping brands engage with audiences when they are relaxed, enjoying themselves and in the mindset of spending money.


Continues Cotterrell, “Being in close proximity to Wembley Arena and Wembley National Stadium, London Designer Outlet will also be a natural destination for millions of annual visitors who attend some of the UK’s most high profile sporting and entertainment events. With a retail development of this scale, it’s imperative to provide a seamless and impactful media experience, and we will achieve this with state-of-the-art technologies that will, along with other key investments in the site, help to position London Designer Outlet as a premier shopping destination for London.”


The development expects to attract around eight million visitors a year and tap into a potential retail spend of £1.6 billion and £1.8 billion spend on food and beverage.


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