Bronto Software achieves Gold Industry Partner status with Magento

New Extension Enables Merchants to Easily Import Past-Purchase Information and Create Personal, Targeted Remarketing Campaigns

 

Bronto Software, has announced that Bronto has been selected by Magento as a Gold Industry Partner. Magento is a leading eCommerce platform provider with over 150,000 merchants worldwide and is a division of X.commerce, an eBay Inc. company. The combined Bronto and Magento solution helps retailers and merchants deliver targeted email and cross-channel marketing campaigns based on the valuable data in their Magento websites.  See Bronto on stand #E51 at Internet Retailing Expo at the NEC in Birmingham on 20-21 March 2013.

 

Bronto has also announced its new Extension for Magento, an integration which allows retailers to easily import past-purchase information from Magento, run RFM analysis and create personal, targeted remarketing campaigns. With the goal of turning shoppers into buyers and one-time buyers into repeat customers, Bronto’s innovative and robust Magento extension helps merchants achieve the following and more:

 

  • Easily view website behaviour and purchase data
  • Segment customers by the products or categories they’ve purchased
  • Analyse metrics such as Average Order Value, Last Order Total and Total Revenue
  • Deliver high-value, targeted marketing campaigns, such as basket abandonment, VIP and loyalty programmes, and post-purchase series

 

“Bronto is a best-in-class email marketing solution designed specifically for retailers and we’re thrilled to have them as a Gold Industry Partner,” said Ryan Thompson, Director of Partnerships at Magento. “Bronto’s new extension helps drive revenue for our merchants by giving them the ability to see all prior orders and use that invaluable customer data to build segments and customised campaigns.”

 

Following are key highlights of the extension Bronto Software offers merchants on the Magento eCommerce platform:

 

Order Import

  • Seamlessly import past-purchase information, including complete order history and product details, for more informed and more targeted marketing campaigns.

 

RFM Metrics

  • In Bronto, auto-calculate RFM (Recency, Frequency, Monetary Value) metrics for contacts based on the full order history from Magento, including Average Order Value, Total Revenue and others. Use these values for improved segmentation.

 

Abandoned Basket Reminders

  • Trigger a message or message series in Bronto when a basket is abandoned in Magento—for both registered and guest abandons; personalise and dynamically populate messages with product information.

 

Transactional Emails

  • Send transactional messages, such as order and shipping confirmations, directly through Bronto for maximum control over deliverability and detailed performance metrics. Easily change the look and feel of a message, and add cross- and up-sell offers, without having to involve a developer.

 

Support for Multiple Stores

  • Easily change configuration settings and map data from multiple stores to separate accounts in Bronto.

 

“Magento provides a wealth of data on customer purchase history, and Bronto’s seamless integration makes that data actionable for merchants to bring customers back to buy with personalised remarketing campaigns,” said Joe Colopy, CEO of Bronto Software. “Order import, abandoned shopping basket reminders and RFM metrics for identifying and segmenting customers most likely to buy are just a few of the highly valuable data integrations available for Magento merchants who use the Bronto Marketing Platform.”

 

Find out more details and download the Bronto Extension for Magento at the Magento Connect marketplace atmagentocommerce.com/magento-connect

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