Autumn Fair lights up the season with the largest selection of new products for retailers

Leading trade event will run from 3-6 September at the NEC in Birmingham

Autumn Fair 2017, the season’s largest home and gifting trade event, is gearing up for this year’s show at Birmingham’s NEC from 3-6 September after achieving its best visitor experience results in five years in 2016.

Satisfaction scores reached +35 points when measured through net promoter scores last year – six points higher than the previous show. Factors affecting the increase included the greater variety and volume of exhibitors on the show floor, as well as a higher rate of visitors finding the new suppliers they were searching for.

With visitor numbers of 26,302, Autumn Fair is the most-attended home and gift show in the UK after sister show Spring Fair, which is held in February. With a strong reputation for delivering what visitors need, a post-show survey found that almost a third of attendees do not go to any other exhibitions, relying on Autumn Fair to make the important buying decisions for the coming year.

The event represents the second buying cycle in the year and enables visitors to tap into trends that have developed and grown through the year. Buying at this time is particularly important for independents that have less storage space and prefer to spread their budget across the year, as well as for bigger multiples that work on 18-month buying cycles, meaning September is a key month for planning.

More international exhibitors than ever before will be featured as influences from other countries are increasingly adopted in the UK. Some of the key companies already confirmed to participate at the show include: Chic Antique, a company producing French-style unique and rustic furniture and decorations; Nkuku – a name borrowed from a hut in Zambia that produces beautifully handmade home and lifestyle products; Ib Laursen, which sells Nordic home and garden ware; and Cozy Living Copenhagen – another Nordic brand where quality material and aesthetics are the focus.

Jacqueline Ridley, Partner of Giftbox, said: “We come to Autumn Fair every year – the show is a vital date in our calendar, and we never miss it. We do all of our buying here for the entire season in one go. There is a great variety of product and we always find something new.”

A particular highlight of Autumn Fair is the Light Show, which offers a true point of difference for trade show visitors and showcases 16 leading exhibitors including: Illuminati, a high-end retailer covering table and floor lights, chandeliers and wall lights featuring Italian and artisan design; Light & Living, producing Dutch decorative lighting and accessories; Firstlight Products, offering the finest in lighting design; and Bravo Lighting Limited, which supplies products that produce more light and emit less heat than traditional lighting systems. The sector will include several new companies within a design lighting area, partnered by the Lighting Industry Association.

There are 11 further sectors, enabling buyers to assess their entire product mix for the coming year. The Contemporary Gift & Living sector will expand this year to cover two halls and Greetings & Contemporary Gift will be branded as simply Greetings this year. Other sectors to be included at the show include Home; Children’s Gifts, Toys and Gadgets; Volume; Fashion, Jewellery & Accessories; and The Summerhouse.

Naomi Barton, Portfolio Director, commented: “Autumn Fair delivers an unrivalled buying experience through the broad range of products we are able to showcase. We have secured a wider international exhibitor base this year in response to changes in the gifting market. We received our best visitor feedback ever for last year’s show and we are excited to build upon this and make the 2017 edition even better.”

Autumn Fair will return to Birmingham’s NEC from 3-6 September. The Volume sector will open on 2 September.

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