arken provide navigation for HMV technology stores

HMV recently launched a campaign to promote its new format technology stores.


To support the new campaign in store HMV wanted an interchangeable category display solution for their technology area.


The solution designed by point of purchase and graphic display provider arken P-O-P was new ‘header boards’ mounted with multiple clip frames. These have been used along the entire wall of the technology area and have helped to aid navigation for the various product categories such as ‘Headphones’, and ‘Ipod accessories’.   A total of 1500 panels were produced for the new format technology stores.


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