Are you being served? 100 retail giants meet to discuss customer service standards in the UK


Nick Robertson, CEO ASOS and Myf Ryan, Marketing Manager, Westfield UK, were some of the key speakers who attended the Skillsmart Retail conference to discuss the nation’s customer service in the retail sector. The Skillsmart Retail Employer Conference brings together over 100 major retailers – including ASOS, Argos, Debenhams, Harrods, House of Fraser, Ikea, John Lewis, M&S, Matalan, Morrisons, O2, Superdrug and Westfield – to discuss what it takes to provide excellent customer service and give UK retailers a competitive edge.

New research shows that nearly half of UK retail businesses (48.3%) believe that customer service could be improved across the country – indicating that retailers themselves admit they have a lot of work to do to improve their customer service levels.


Additionally, in 2012 all eyes will be on Britain during the Olympics. Figures from Skillsmart Retail, the Sector Skills Council for Retail, indicated that three quarters (74%) of people believe Britain needs to improve the quality of its customer service ahead of the Olympics, and that 83% believe good customer service during the Olympics will be important because it will show that Britain welcomes and looks after its visitors. So with the international spotlight focussed us, retailers want to ensure that unpleasant shopping experiences don’t damage the UK’s reputation– therefore it is essential for retailers that their workforce is trained to a high spec.


Watch the Video here:


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