Another win for Dalziel and Pow

Dalziel and Pow has been appointed by ASOBIO to design its 1,300 sq m flagship store in Shanghai, China. ASOBIO is a leading international fast fashion brand. ASOBIO offers three different product lines for men, women and accessories including timeless tailored pieces, modern basics and  seasonal fashions that reflect the latest trends.
ASOBIO is keen to increase its presence and position in Asia due to the growth in demand for fashion across this region, and it has become important to develop the brand’s presence in China, especially in the fashion capital,  Shanghai.

Dalziel and  Pow was appointed late in 2010, on the basis of its retail design credentials, local experience, and understanding of the brand. The project is being co-ordinated by the company’s Shanghai office with creative coming from its London Studio. The store, due to open September 2011, is strategically located on West Nanjing Road, which is the most famous commercial street in Shanghai.

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