AMARI™ enables unique “in-showroom” experience for online car buyers with GoInStore

Pioneering technology solution enables car buyers browsing online to be taken “in-showroom” – in real-time – for a “first-person tour” of prestige and luxury cars

London, UK, October 06, 2015 – Luxury car dealer AMARI™ is enabling car buyers browsing online to be taken “in-showroom” – in real-time – for an expert “first-person tour” of its high performance cars, via sales staff using either standard smartphones or a pair of the latest “smart glasses”. GoInStore, the UK-based creator of a pioneering first-person shopping experience for online customers, has implemented its solution at AMARI™ flagship showroom in Preston, UK.

Harnessing GoInStore’s solution – which works via Android smartphone or wearable smart glasses – AMARI™ is able to “show” the features of luxury car models to online customers through the eyes of an individual showroom expert, via a one-way live video stream that gives a “first person” viewpoint. Using GoInStore’s solution, Ali Keyhani, Sales & Head of Operations for AMARI™, was able to sell a BMW i8 for £100,000 to a customer based more than 200 miles away – on his very first call.

Researched released by Auto Trader revealed that most car buyers visit at least three online showrooms as part of their buying journey, with the average number of visits totaling nearly five (Annual Buyer Behaviour Study, March 2015). Moreover, the study showed a marked decrease in dealer visits, with 50% of franchise customers visiting only the dealer from whom they ultimately bought their car. By offering online car buyers an immersive “virtual” showroom visit, the GoInStore solution enables automotive retailers to capture customers at an earlier stage in the online research phase, reducing the number of competitive online visits as well as encouraging faster conversion rates.

Sheikh Amari, CEO of AMARI™, commented: “Our sales team know every single detail of these cars, even to the level of knowing the tyre pressures. This knowledge is difficult to bring across online and we have been looking for ways to bring our expertise into the online environment.” He added: “Our customers – who include investors and collectors – are very busy people, based all around the world, who typically know what they want but often have to rely solely on the pictures that are on the website. This new technology enables our customers to travel to our showroom in real-time and experience the cars remotely – giving us a competitive edge and the ability to close sales quicker, providing our customers a totally unique, convenient and trusted car buying experience.”

Sales staff can use an Android smartphone or smart glasses to deliver a unique and immersive visual experience for online shoppers. Coupled with a two-way audio stream, the solution effectively allows the website visitor to shop as if they were physically in the showroom and engaged with a staff member. The service is supported by GoInStore’s server infrastructure and artificial intelligence-driven Assignation Engine that can quickly analyse online data and deliver key insights to ensure that any website visitor is connected to the representative who is best placed to serve each customer for their individual behaviour, product and geographical consideration.

Daniel Hansens, GoInStore Co-Founder, said: “Our solution offers huge benefits, not just for luxury car dealerships like AMARI™, but also for small dealers and sole traders who are looking to engage customers at the increasingly key online research stage of the car buying process.” He added: “By facilitating customers to “visit” the showroom from the comfort of their own home, GoInStore has to the potential to revolutionise the car purchasing experience, enabling buyer trust to be built online during the crucial information-gathering phase, and helping car dealerships to engage ready-to-buy customers much earlier in the sales process.”

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