A-Star celebrities attend Lacoste store opening completed by Nottingham Fit out firm

Fashion and sportswear brand Lacoste has opened its largest flagship store in the world on Brompton Road, Knightsbridge, London following a £1.4m re-fit project managed and completed by Nottingham based company DG Professional Interiors. The official opening featured live DJ sets, live music and was attended by many “A” list musicians, fashion designers, models, actors and sporting professionals such as Will.I.Am, Eliza Doolittle, Will Poulter, Filipe Oliveira Baptista and David Ginola.

 

DG Professional Interiors have been completing new and existing store fit-outs on behalf of Lacoste for the last 12 years. This long standing relationship is because of their ability to design and manufacture everything in-house at their spacious workshops in Calverton which boasts the latest joinery and wood working machinery as well as a specialist spray booth. Their ability to create concept prototypes also creates a competitive advantage as customers can see and test new ideas before incurring the costs of manufacture.

 

In order to meet the opening date deadlines, the re-fit, which involved works that under normal circumstances would take a period of 14 weeks, was condensed into Lacoste’s 10 week timescale by working a two shift 24 hour work pattern. The fit-out of this new three storey 6,500 sq ft flagship store, which used to be French Connection, also involved a feature staircase and installation of new lifts.

 

The new store is the only space in the UK to house Lacoste’s new concept, “Lacoste Lab” and the new contemporary L!VE collection. The store also includes footwear, childrenswear, leather goods, eyewear, watches and the exclusive first launch of its home textiles range.

 

Launched by Lacoste’s Design Director, Christophe Pillet the Lacoste ‘Lab’ has created an innovative line including a bike, surfboard, skis, football and rugby ball through a series of collaborations. These effects involved the design and manufacture of some very intricate joinery and cabinet displays. This includes a “heritage wall” on the ground floor, which showcases the multifaceted world of Lacoste and features images documenting the brand history and the spirit of founder, René Lacoste. Another concept within the store is the ‘Polo Fit’ wall and ‘Polo Bar’, where the brand’s iconic L.12.12. polo shirt is exhibited in all 65 colours.

Commenting, Richard Potzesny of Lacoste said, ““DG Professional Interiors invested a lot of time to understand the new concepts by visiting some of our European stores. They then worked with us to transfer these ideas to the actual fit-out of our new flagship store. We were delighted with the quality of the finished store and the feedback from guests on the opening night was tremendous. It is very reassuring to have people we know we can rely on to work beyond the call of duty to deliver our project on time and within budget with no unforeseen surprises along the way!”

 

The interior designers on the project were DesignLSM based in Brighton, who are renowned for their expertise in creating award winning interior design, graphic design and architectural excellence in restaurants, hotels and retail environments.

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