56 towns UK-Wide plan to tackle declining footfall by running Easter egg hunts!


On Saturday 23rd March 2013, 56 UK towns will be launching the “Enjoy an Independent Easter” campaign to encourage more shoppers, especially families, to come to town and village centres and participate in “Indie Easter Egg Hunts”. By taking part in this new event from the Support for Independent Retail campaign, which was created by retail expert, Clare Rayner, consumers will be rewarded for taking the time to visit a number of their local, independent traders.

The Enjoy an Independent Easter campaign has engaged with 56 towns, with over 1100 retailers, who are all creating “Easter Egg Hunts” to tackle the issue of declining footfall in towns and village centres. Groups of Independent traders are listed on an “Easter egg hunt map” and shoppers collect “eggs” (cute little Easter egg stickers that are placed on their maps) to complete the hunt. Once the qualifying number of eggs are collected the map is swapped for a real chocolate egg and a certificate of completion, awarded to all the children taking part. The event runs though until Sunday 14th April, so it captures the whole of the school Easter holiday period.

The event was the brain-child of Clare Rayner, The Retail Champion, who said “It’s no secret that UK retailers, and particularly the smaller, independent businesses, need all the help they can get. Research produced by our official supporter, bira (British Independent Retailers Association), and one of our sponsors (O2 Priority Moments) showed that some 16% of all independent retailers fear they will not survive 2013 if things don’t improve. With LDC (Local Data Company) stats showing that Independent Retailer numbers declined in the 2nd half of 2012, for the first time in 2 years, the loss of more shops from our high streets and villages is a very real risk. If something isn’t done to help re-connect local consumers with local businesses, it is forecast that the UK high street vacancy rate could climb from c. 14% to an alarmingly high 17%. It’s simple, effective activities, such as the Easter egg hunt, that can really help to start the process of changing consumer habits, reminding people that they stand to lose all the fantastic shops in their area if they never visit them and never spend with them.”

It is hoped that shoppers who take part in the Easter egg hunt will have a lot of fun and that the retailers involved will have the opportunity to meet with, and chat to, potential customers who have perhaps in the past overlooked them.

To find out more about the Easter egg hunts, including which locations are participating, see www.indieeaster.co.uk/easter-egg-hunts.

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