Urban Decay on the road

Sheridan&Co has designed and built a series of mobile consultation areas for cosmetics brand Urban Decay which have lifted sales 300% in a week.

The units are being used in the Urban Roadshow – a promotional tour of specialist beauty retailer Sephora. The tour will be in France until the end of the year before it goes to Italy, Spain and Asia in the Spring. The units have been designed to give the brand the flexibility to put temporary consultation areas in to self-service retail spaces.

Courtney Baber, Head of Global Business Development at Urban Decay, said: ‘The results have been outstanding. After the first week of the Urban Roadshow in Sephora in Rue de Haussmann, Paris, we have sold an amazing €10,000 of product. That’s four times normal trading.’

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