2nd Retail Design Student Awards to take place at London Olympia in March 2016

London, 5th August 2015 – The second Retail Design Student Awards form part of Retail Design Expo, the specialist retail event bringing together the very finest exponents of retail design, visual merchandising, branding and in-store experience is set to be a much bigger event in 2016. The scheme is designed to celebrate, encourage and promote the future stars of retail design.

‘Supporting the Retail Design World Student Awards lets companies play a part in safeguarding the future creativity of the industry – an industry that has always encouraged and nurtured new talent’, said  FITCH chief creative officer Tim Greenhalgh, referring to the first Retail Design Student Awards.  Greenhalgh continued, “It seemed to be a very logical thing to do. Surely we should be celebrating, encouraging and promoting what students are doing.

Students from six colleges will take part with those from Kingston, Nottingham Trent, Huddersfield, Manchester, Northumbria, and Glasgow being respectively mentored and supported by: Tim Greenhalgh, Chairman and Chief Creative Officer of FITCH, Jeff Kindleysides, Founder of Checkland Kindleysides, Helen Shelley, Creative Director of MWorldwide, David Judge, Creative Executive Director of Start JG, David Dalziel, Group Creative Director of Dalziel and Pow and Ross Hunter, Director of Graven Images.

Entrants from Kingston University, Nottingham Trent University and Huddersfield University will work on a live brief from Speedo and those from Manchester University, Northumbria University, and Glasgow University will be tackling a brief set by Topshop.

The Speedo brief, supplied by Pentland Creative Director, Katie Greenyer, will call for entrants to design a multi-sensory, Rio Olympics-inspired retail sensation that gets the public excited about swimming.

The Topshop brief, supplied by Arcadia Head of Design, Guy Smith, will call for entrants to design a second store in Los Angeles.

The design should reflect an understanding of issues such as references the design makes to the existing Los Angeles store, new digital technologies, how the space should react to change and the introduction of Topshop to potential customers who are unfamiliar with the brand.

“It seemed to be a very logical thing to do. Surely we should be celebrating, encouraging and promoting what students are doing,” said Greenhalgh.

Winners will be announced at Retail Design Expo 2016

All shortlisted work will be displayed at Retail Design Expo 2016 (March 9 – 10) and the two winners will be announced in one of he first day’s sessions of the star-studded conference programme.

The prizes will consist of placements with FITCH, Checkland Kindleysides and Pentland for the Speedo brief; and placements with Arcadia, MWorldwide and Graven Images for the Topshop brief.

About Retail Design Expo

Retail Design Expo is the specialist retail event from the Legend Exhibitions stable.  Bringing together the very finest exponents of retail design, visual merchandising, branding and in-store experience, it is a clear reflection of how the retail sector is responding to the increasingly discerning consumer.

Showcasing solutions from designers, architects, fitters and specialist contractors it focuses very clearly on innovation and inspiration in retail design, visual merchandising and branding.  Retail Design Expo  encompasses additional features such as student awards, roundtable, workshops, masterclasses as well as a full programme of conferences and seminars.

For more information please contact:
Emma Easterbrook, Group Marketing Director, T (0) 208 874 2728 emmae@rbtexpo.com

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