2017 POPAI Gold Award winners revealed!

A1 Retail spent a fantastic evening at the 2017 POPAI Awards at the Lancaster Hotel London on Tuesday 3rd October.

 

This year’s Gold Award Winners are: 

Cosmetics, Beauty, Hair & Fragrance – Temporary Display: Williams Racing Sure Wow Unit by InContrast for Unilever UK

Seasonal & Signage: Vodafone Retail Christmas Campaign 2016 by Haygarth / Xerox Corporation / Pure Innovations for Vodafone UK

Consumer Electronics: 10″ Totem Gaming Conversion Kit by arken POP for Intel Corporation (UK)

Entertainment & Leisure: Hasbro Palletfest by The Delta Group / Lick Creative for Hasbro

Grocery, Convenience & General Merchandise – Permanent Display: Kinder Surprise Side Rack by Creative Instore Solutions (Europe) for Ferrero UK & Ireland

Grocery, Convenience & General Merchandise – Temporary Display: Weetabix Weetabuddies Wow Unit by The Delta Group / Lick Creative for The Weetabix Food Company

Pharmacy: Eucerin Summer Sun Window Box by Pivotal Retail Marketing for Beiersdorf

Confectionery – Temporary Display: Walkers Sarnie Campaign 6case stacker by Display UK for Walkers Snacks

Category Management & Furniture: Superdrug Skincare Displays by arken POP for Superdrug Stores

 

ABOVE: arken POP receiving their Gold Award in Category Management & Furniture.

Home & Garden: Ronseal Fence Life Display End by Linney for Sherwin-Williams Diversified Brands

Drinks: PG Tips Motorised Toaster Display by Stormdfx for Unilever

Installation: Interactive Shopping Experience Installation by CJ Retail Solutions for Boots

Short Run – Permanent Display: Garmin Arnotts Playtable by Alrec In Store for Garmin (Europe)

Short Run – Temporary Display: The Beach Hut – Nivea Sun by InContrast for Beiersdorf

Shop in Shop: Project Jaybird/UE by arken POP for Logitech

Campaign & Experiential: Ben & Jerry’s Night In by N2O for Unilever UK

Flagship & Store: Joseph Cheaney, Henrietta Street by Checkland Kindleysides for Cheaney Shoes

Innovation: Amazon Echo & Dot Interactive CTU by Alrec In Store for Amazon EU SARL, UK Branch

 

Display of the Year – Temporary: PG Tips Motorised Toaster Display by StormDFX for Unilever

Judges comment: A clean, crisp and clear design with strong branding and moving parts to disrupt the shopper in-store. Designed to be sited in tea, cereal or bakery areas, the display o offers flexibility to the retailer and an emotional connection with shoppers. Simple yet effective!

Display of the Year – Permanent: Superdrug Skincare Displays by arken POP for Superdrug Stores

Judges comment: A premium display which showcases the skincare offer in-store very effectively. Good use of lighting and branding highlights each brand area with changeable promotional ‘hotspots’ throughout, making this an award-winning solution.

All of the POPAI Award 2017 case studies can be read at popai.co.uk/awards.

Looking to enter next year? POPAI Awards 2018 are now open for entries! Find out how you can enter here: popai.co.uk/awards.

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