2015 Retail Technology Trends

With the post-Christmas rush over, retailers are now analysing how successful the festive period has been, hoping to spearhead campaigns for 2015 on the back of a positive sales period. Here, Alan McPherson, CEO of technology specialist Tensator Group, shares his thoughts on the trends that will be leading the way.

2014 saw a jump in technological developments in retail, such as beacons, audio, visual and proximity marketing. All of these have been designed to help retailers capture the attention of those shoppers who have become desensitised to traditional marketing tactics. With the growing need to create an exciting but seamless shopping experience for customers, 2015 will see more than 46 per cent of retailers increasing their budget for in-store technology.

Over the last few years, expectations and shopping behaviour have changed. Retailers can engage with shoppers with more interactive solutions and we expect this to become more prominent in retailers’ strategy. There’ll be a shift towards apps, such as our Inline Mobile App, which can reserve a space in a virtual queue before the customer arrives in-store. Making queuing more efficient, and therefore more attractive, will be a major factor for retailers wanting to remain innovative in the New Year.

Despite speculation about the declining high street, we have seen growing popularity of services that have increased footfall in stores, for example, click and collect. Combining the online with the high street experience will continue to be important. Not only will this mean that retailers will need to fully integrate their offline and online offering, they will also have to ensure that their shop has the appropriate solutions to optimise shopping experiences and entertain their customers.

The winners in 2015 will be those who invest in technology to improve the customer journey and their customer service offering. The correct technological solutions will bring benefits for both the retailers and their customers.

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