100% Design – A New Start for the Design Event

100% Design is one of the UKs most visited contemporary design events. Entering its 18th year in 2012, it is set to reinforce its position of influence by delivering the most successful edition of the show staged to date.


Last year’s event attracted over 18,000 visitors. This year, with former Deputy Director of the London Design Festival William Knight at the helm, a new layout and a broad spectrum of new talent, fresh ideas and innovative design, 100% Design 2012 will again be the essential event for the industry diary.


100% Design delivers the UK’s largest annual gathering of architects and interior designers. This year’s show has also attracted a significant range of UK and international brands. Furthermore, a dedicated group of countries, including France, Korea, Chile, Czech Republic, Hungary and Austria are being showcased, alongside contributors from Italy, Germany, Portugal, Spain, Sweden, Denmark, and the Netherlands.


Sunday at 100% Design was previously well known as the ‘consumer day’ however, the design festival offers visitors around London a huge choice. As a response 100% Design’s consumer day will now be held on Saturday, adding an additional business day to the four-day show.


New Layout with Four New Shows

The new 100% Design layout will revolve around a central bar, making it an ideal location for business networking. There will be four new areas: Interiors, Office, Kitchen & Bathrooms and Eco Design & Build.


A tunnel entrance, an auditorium for 200 and a dedicated area for international pavilions will ensure easy navigation and allow more time for business during a hectic London Design Festival, in turn enhancing both exhibitor and visitor experience and effectiveness.


100% Interiors will deliver the latest in design products and thinking by some of the world’s leading companies. Already lined up are some of the biggest names in design including; Moroso, Knoll, Eskimo Design, Jennifer Newman, Dare Studio, Original BTC, Deadgood and Boca do Lobo.


100% Kitchen & Bathrooms promises to showcase the very latest products, materials and trends. Leadings brands will present iconic products and concepts and focus on the future trends of the bathroom and kitchen. Tisettanta, Antonio Luigi, Apavisa, DOCA, Robert Timmons, and Interior iD are just a few of the brands exhibiting.


100% Office will be the first show dedicated to office and workspace design staged as part of the London Design Festival. Providing a platform for specialists in office ergonomics and workplace interiors such as Herman Miller, Kinnarps, Lammhults, and Johanson Design, 100% Office will get under the skin of the very latest developments in workplace and contract design.


100% Eco Design & Build will cover the rich territory of design, installation, build and technology and is a unique proposition as part of the revised 100% Design. Showcasing the leading products and concepts, the 100% Eco Design & Build will address the issues affecting residential, commercial build and re-development projects including innovations in energy saving technology, materials and build methods. Key exhibitors lined up for 2012 include Armourcoat, Prantil Camillo, Newmat UK Ltd, Silvan, Amina Technologies, CANAL Engineering, and Construction Specialities.


100% Future Living – showcasing leading design, technology and innovation

The theme for the show has been announced: 100% Future Living will connect each of the four new show sections; Interiors, Office, Kitchens & Bathrooms and Eco Design & Build.


The theme will add exposure for exhibitors, drive content for each of the new dedicated industry hubs – providing an opportunity to demonstrate and engage with the best technology, innovation and design, shaping the homes and workplaces of tomorrow.


Future Living will celebrate advances in design through each hub including multifunctional furniture, integrated lighting and sound systems, sustainable buildings, free-standing work rooms, mobile hubs, communication systems and much more…


New Design Arcade

The New Design Arcade will showcase the best in emerging design talent and provide a significant stepping stone for the next generation from the UK and overseas. New discoveries include Kirath Ghudoo, Plant & Moss, Vita, and Arthur Analts.

Live Global Debates featuring Designs Biggest Names

100% Design will host a series of live global debates, with live broadcasts from some of the most influential design studios in the world. The dedicated auditorium will provide industry professionals with a unique opportunity to discuss and debate with their creative heroes.


Founder of Dezeen, Marcus Fairs, is poised to curate a series of live events that combine informal seminars, interviews and audience interaction. The ‘Design Live at 100% Design’ series will focus on design both in the widest context and contributors to 100% Design 2012.


William Knight, Director of 100% Design comments; ‘100% Design matters to people in the industry, it is an event that has potential to deliver huge amount of business for design in London. As the first contemporary interiors event it is still recognized as the commercial cornerstone of the London Design Festival.


100% Design is the key destination for commercial and international contacts; the new format will serve to enhance its impact as a the most important show during the festival.’

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