1 in 3 Britons Prefer To Shop with Local Vendors over Big Retailers

A new study from the UK’s leading money-saving brand has discovered that local vendors are on the rise, with a third of Britons now preferring to shop with their local vendors instead of large retailers and supermarkets. ‘Better value for money’, ‘keeping local traders in business’ and ‘less queues’ top the list of reasons why Britons are turning to local vendors.


According to new research from the UK’s top discount brand, 32% of Britons admit to preferring to shop with local vendors over large retailers and supermarkets, making a monthly saving of £23.97.


The team at www.vouchercloud.com undertook the study as part of ongoing research into the attraction of local vendors compared to the large national retailers. 2,316 Britons aged 18 and over, all of whom stated that they rented or owned their own home and managed their own shopping, were quizzed about where they choose to shop and whether or not they factor in local vendors.


Initially all respondents were asked ‘How often, on average, do you shop within large retailers and supermarkets?’ to which the majority of respondents, 43%, stated ‘once a week’. Remaining respondents stated they shop with large retailers either ‘a couple of times per week’ (32%) or ‘a couple of times per month’ (25%). Similarly, all respondents were then asked ‘How often, on average, do you shop with local vendors?’ with almost half of respondents, 49%, admitting to shopping with local vendors ‘at least once per week’, with ‘a couple of times per month’ (39%) and ‘a couple of times per week’ (12%) following.


When asked ‘Do you prefer to shop with large retailers and supermarkets or local vendors?’ a third of respondents, 32%, admitted they prefer to shop with local vendors. Furthermore, all respondents who stated they prefer to purchase from local vendors were asked why they did so, with ‘better value for money’ (27%), ‘keeping local traders in business’ (25%) and ‘less queues’ (20%) as the top reasons why.
Wanting to delve a little deeper, when asked to state what they were most likely to purchase from local vendors, provided with a list of possible responses and told to select all that applied, the top 5 results were as follows:


  • Fruit & veg – 69%
  • Meat & dairy – 51%
  • Flowers – 43%
  • Bread, cakes & desserts – 38%
  • Handmade items – 17%


Relevant respondents were asked to state roughly how much they spent with local vendors per month in comparison to what they think the same shop would cost in a supermarket. The results showed the average respondent spends £45.38 with local vendors per month, for which they think the same shop would cost them £69.35 in a supermarket – a saving of £23.97 per month, or £287.64 per year.


Chris Johnson, Head of Operations at vouchercloud.com, commented:


“It’s great to see that Britons are choosing to shop with local vendors and businesses for items that they could purchase within supermarkets and national retailers. Not only are they making a financial saving per shop, but they’re also helping to keep a small, local business alive, which in turn is helping the local economy.


“Many of us don’t realise that we have such great local businesses on our doorsteps until it’s too late and the business has gone under. Often, we’d rather choose a lifestyle where we can purchase everything under one roof, but that’s not necessarily the cheapest way to go and we’re clocking on to this. It’s becoming a regular habit for many of us to visit a number of different shops in order to get the best deals available to us. It may cost us slightly more in petrol or public transport costs, but in the long run we’re saving so much more.”

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